59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram. According to one study, 17% of teenagers say that Instagram is the most important social media platform to them and 90% of users are under 35 years old.
What age group is Instagram aimed at?
The largest share of Instagram users were individuals aged between 25 and 34 years old, at 31 percent. This was followed by respondents within the 18 to 24 years old category.
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Distribution of Instagram users in the United Kingdom (UK) as of December 2021, by age group.
| Characteristic | Share of users |
|---|---|
| – | – |
Who is the target audience for Instagram?
The Instagram demographic shows that younger generations tend to use the platform more than older generations. 71% of IG users are below 35 years old and only 16% are 35-44 years old. In the United States, 75% are between ages 18 and 24 years old, and 57% of US adult users are 25 and 29 years old.
What is the average age of an Instagram user?
The data shows that Instagram has one of the widest user bases with users aged 13 to 64 and beyond. However, the average age of Instagram users (33.8%) is between 25 and 34 years old. In total, over 70% of total Instagram users worldwide were 34 years and younger.
What age group uses Instagram the most 2021?
Instagram age demographics
- 25-34-year-olds represent the largest advertising audience on Instagram, followed closely by the 18-24-year old age group.
- Men slightly outnumber women in these age groups. However, women outnumber men among users 35 and up.
Is Instagram ok for a 14 year old?
How old should kids be to use Instagram? According to the terms of service, you have to be 13, but there’s no age-verification process, so it’s very easy for kids under 13 to sign up. Common Sense rates Instagram for age 15 and up because of mature content, access to strangers, marketing ploys, and data collection.
What percent of Instagram users are under 18?
Distribution of Instagram users worldwide as of October 2021, by age group
| Characteristic | Percentage of users |
|---|---|
| 13-17 | 8% |
| 18-24 | 31% |
| 25-34 | 31.2% |
| 35-44 | 15.9% |
Some 84% of adults ages 18 to 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81%). By comparison, a somewhat smaller share of those ages 50 to 64 (73%) say they use social media sites, while fewer than half of those 65 and older (45%) report doing this.
Who is the most followed person on Instagram?
Cristiano Ronaldo has one of the most popular Instagram accounts as of February 2022. He is the most-followed person on the photo sharing app platform with 401.2 million followers. Instagram’s own account was ranked first with roughly 470 million followers.
What percentage of TikTok is under 18?
The percentage of U.S.-based TikTok users by age: 10-19 – 32.5%, 20-29 – 29.5%, 30-39 – 16.4%, 40-49 – 13.9%, 50+ – 7.1%.
How do millennials use Instagram?
71% of millennials use Instagram at least once a week. Many younger generations love platforms like Instagram for its lack of content and text. They get all the good visuals with none of the annoying rants or long-winded arguments. 80% of users follow at least one business account on Instagram, but usually more.
What age group is Snapchat for?
However, because the company limits use of its platform to people aged 13 and above, Snapchat’s ‘eligible’ use rate will likely be higher than these figures suggest.