Does Facebook allow text in ads?

Facebook has discreetly removed the rule that limited text space on ad images to only 20 per cent. It means that the social networking giant will not penalise ads with more image text on them. Facebook had a ‘text overlay’ tool for advertisers to ensure that text did not take up more than 20 per cent of their ads.

Can you have text in Facebook ads?

Note: There is no longer a limit on the amount of text that can exist in your ad image. The text overlay tool is no longer available. Facebook’s ad system is designed to maximize value for people and businesses.

What words are not allowed on Facebook ads?

As a general guideline, avoid using words like “other”, “you”, “yours” in your copy. You can’t imply that you actually know anything about the users you’re targeting. You can use the word “Facebook” in your creative, and you can even use the Facebook logo, but you need to be careful about how you do so.

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Should I put text on my Facebook ad?

Facebook says their users prefer ads with little to no text. Since Facebook controls ad reach and campaign cost on its platform. It’s wise to follow the new rule — which doesn’t offer as much flexibility as they’d have you believe.

Does the Facebook 20% text rule still apply?

The Facebook 20% rule was a requirement that rejected Facebook ads with more than 20% of text in its images. While the rule is no longer enforced, Facebook still recommends including a 20% text-to-image ratio. The recommendation applies to both single image and carousel ads run on Facebook and Instagram.

How do you write text in Facebook ads?

Checklist for writing Facebook ad headlines:

  1. Make the headline a CTA.
  2. Keep it to 5 words.
  3. Add a benefit to the headline.
  4. Test 5-mile vs 5-foot benefits.
  5. Keep it simple – focus on 1 thing.
  6. Attract eyeballs with appropriate special characters.
  7. Be empathetic – any pains you’re solving are real pains.
  8. If it’s new, say so.

How much text can I use in a Facebook ad?

Facebook’s advertising guidelines include a 20 percent text rule, meaning that the text on ad photos cannot take up more than 20 percent of the photo. We should note that this guideline is only specified for ads featured on the News Feed!

Why do Facebook ads get rejected?

One of the most common reasons for ads being rejected today is because the display URL doesn’t match the domain that the ad is sending people to. The ‘display URL’ is the URL that is displayed at the bottom of the ad.

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How does text influence your ad on Facebook?

Low – is an ad image which contains a low amount of text, similar to what Facebook currently allows under the 20% rule. … The text obscures the image thus diminishing the experience for Facebook users.

What font do Facebook ads use?

Helvetica has been Facebook’s font of choice for a long time, but some keen-eyed users noticed a slight change while browsing their news feeds Friday. Facebook is testing out a new, thinner font for some desktop users, and it’s called Geneva.

What photos are not allowed on Facebook ads?

The Rules for Facebook Ads

Facebook goes on to say: Images may not be overly sexual, imply nudity, show excessive amounts of skin or cleavage, or focus unnecessarily on body parts.

Can you use the word free on Facebook ads?

Copy That Mentions Facebook

Don’t use the word “Facebook” in your ad. Facebook doesn’t allow it for these reasons: It doesn’t want any companies claiming partnership with its brand. It doesn’t want anyone asserting rights over the brand.

How do you get the 20 text rule on Facebook?

This is an attempt at a workaround to help the automatic checks bypass your creative text use! Resize your image. It sounds simple, but yes, it works. If you take your ad and make it a bit smaller then paste it into a new background—your text should comply with the 20% standards.